You have to hand it to Gary Vaynerchuk. If you haven’t read his book Crush It you need to. One of his main emphasis throughout the entire book is to brand yourself.

The easiest way to explain what he is talking about is to think of someone famous, like Donald Trump. When you hear his name what immediately goes through your head. Money, properties, Casino, New York.

That is because his name is automatically associated with those items. Hence, that is his branding.

There is strong reason to agree 100% with Gary V. Because plain and simple, it’s true.

ROGERLEEPAIGE was born because of a desire and a passion for wines. Just like a child it is growing and evolving.

Like the masses it was created with hopes of profit and exposure. However, in reality it’s was just like the other thousands of blogs that talk, review, or critique wine. Floundering out in the sea of blogs with no sail to catch the tradewinds and guide its way to safe harbor.

What reason would anyone have to want to invest in this or the site of  anyone else? I shall tell you what will, individuality that will draw in the masses.

Have you seen a website that shows you any of the wineries from either San Diego, Riverside, or Orange County? Did they take you into the winery, have you meet the owner, winemaker, chef, or anyone else that works their pumping the heart and soul into their vineyard and winery? I’d bet $50 bucks that would be a big fat no. Sure the television stations have a periodic piece on a winery. In total less than four ever have a show done on them per year.

It’s one thing to read about a trip to a winery and view the photographs presented by the author. They will try to give you the best  interpretation of what that winery and vineyard are like. Your imagination needs to come into play. You are only utilizing one of your senses, the sense of sight.

Now combine that with the sense of hearing. You see people, and they are talking with you. True, it is through third party, but yet you get the sense that you are there and have been able to get a better idea. Now you can really get an idea of whether that is a place that you want to go and see.

It benefits all three parties involved. You the consumer and afficianado of vino, because you get to experience the winery before you ever step foot there. The Winery because there is an active force searching out interested parties and enticing their future guests with a tease of the enchantment you hold within. Lastly, ROGERLEEPAIGE benefits just as well. It gets exposure, credibility, and the recognition of branding itself. Not to mention that it is the first site to dedicate itself to Southern California Wineries.

Southern California is loaded with wineries that many unfortunate few know absolutely nothing about. You live in SoCal, yet you drive for hours north to go to a winery. ROGERLEEPAIGE is going to expose them to you. Most are easily within a one-hours drive from your front door.

They are here, and they want you to come and visit with them. That is exactly what ROGERLEEPAIGE wants you to do. We are going start using video as well as story columns.  Eventually turning totally to video. That is our brand. The first media site to make a difference in the public exposure and promote of Southern California wineries.

The video was not high quality, or shot within an opulent stage. It was created it much the way Gary Vaynerchuk says it should. The quality does not always matter. What does matter is the ability to have content that will get peoples attention.

Southern California wineries are waiting for you. Let me take you to there.

Watch my video at http://ROGERLEEPAIGE.com